Bachelor of Marketing and Business
Choose Your Professional Path
Select the specialty that will define your future. Each program is designed with global standards to propel you to the center of digital innovation.
Sales
Focus on sales strategies, negotiation, and customer relationship management.
Marketing
Master marketing campaigns, market research, and brand management.
Manage the commercialization process of products and/or services based on market diagnosis, environmental conditions, sales strategies, and administrative tools, in order to satisfy customer needs, in compliance with current legislation to contribute to the competitiveness, national and international positioning of the organization, as well as the social and economic development and impact of the region.
ENTRANCE PROFILE
PROFESSIONAL COMPETENCIES
Manage, develop, and evaluate the product and service commercialization process through the implementation of strategic plans, focusing on the creation of strategic business units, using sustainable and innovative models for the consolidation and profitability of organizations.